Cart 0
Cart 0

About MIAM


MIAM is a Nordic women’s clothing brand influenced by California vibes and Scandinavian functionality.

With an exciting blend of positivity and depth, it offers urban women an effortless, polished, and fun style that is both sustainable and sporty chic.

MIAM believes that when women support each other, incredible things can happen…

Follow our journey on Instagram
Get in touch


The MIAM Story

MIAM story began decades ago on the chilly shores of the Baltic Sea, with a young girl returning time and again to her favorite spot on the shore to dream about her future. Life took her across the ocean, from the east coast to the west, under the sunny California skies. Embracing the energetic and positive “everything is possible” attitude that surrounded her, she learned that the greatest power comes from within us. You can do anything that you set your mind to.

Returning to the shores she once left behind, the young girl was now a professional woman – and determined to pursue her dream. She set her mind on building her own unique clothing brand that would seamlessly blend the sporty laid-back California vibe with the chic Scandinavian style. While creating her brand she encountered many wonderful women who helped her along the way. She knows from experience that when women support each other, incredible things can, indeed happen.

Once a dream, now a reality

Hi, my name is Miia, and today I am living my dream. My brand, MIAM, is all about women! It’s about women encouraging and supporting each other and women finding themsleves. As we mature, we start letting go of the pressures to be something we are not. Finding the strength and the power to say what we feel, feel what we want and let go of expectations, is at the core of a MIAM woman. 

My personal journey has taken me across the ocean and back to discover what I had been looking for all along - and that is myself. I discovered  the power within, the power to believe in myself, the power to pursue my dreams and the power to just be me. It is incredibly freeing to discover this power. And we all have it! 

MIAM was born from the power within to pursue a dream, and therefore, I hope to spread the courage and love to all of you women out there. It’s not the clothes that make you, you make the clothes! 

All MIAM clothes are designed in Finland and produced nearby, in Finland, Latvia and Estonia. We use only high quality materials, which is the foundation of a sustainable, lasting garment. We offer a great variety of styles, from sporty chic to business and combining them, you can create something completely new. Bring your gorgeous self and let’s start discovering your own style!

With Love, Comfort and Style,






Spreading the love and good vibes in

Helsinki Design District, Hetzukoto Boutique, Bulevardi 15.


Coming Soon


Join our journey


Sign up here!

Join the journey and sign up for our mailing list here! Be among the first to know about the latest MIAM stories and events. You may unsubscribe at any time.